Jane Adams is the principal of Jane Adams Communications a Sydney-based marketing consultancy specialising in food, wine, and regional and urban community development projects.
Since 1998 Jane has pursued a vital personal interest in farmers’ markets, a significant driver of economic development and food marketing in regional Australia. She is the recipient of the Geoffrey Roberts Award (1997), an international fellowship that facilitated her research of farmers’ markets in America.
A catalyst of the growth of farmers’ markets across Australia and New Zealand, Jane has worked with community groups from Albany, WA to Auckland to establish successful farmers’ markets in regional and urban centres. She consulted to the NSW Government to establish the award-winning Eveleigh Farmers’ Market in Redfern and currently chairs the Australian Farmers’ Markets Association.
A frequent speaker at agri-business, food, and regional development conferences in Australia and New Zealand, Jane continues to be vitally involved in the evolution of farmers’ markets and allied regional economic development projects. In 2008 her commitment was acknowledged with admission to the Food Hall of Fame (Sydney Magazine); and the Maggie Beer Award for ’Outstanding Contribution to Australian Food’ (2007)